Digital Marketing for Students

Trade Marketing is a form of Marketing. Students can use a Presentation Deck to present their digital marketing strategies. Business ideas for students can also be converted into promising businesses by the help of digital marketing. 

Digital marketing is the type of marketing only depends on the internet. It is a set of online marketing tools and strategies that help companies and businesses to advertise their products or services; and target the masses through the internet and digital mediums such as laptops, desktops, smart phones, etc.

For example;

1.      You must have seen many shopping emails in your mailbox. It is a part of Digital marketing. Once you select any item in your cart but don’t buy it, later you receive an email saying that “you cart has one item, please check out”.

2.      You watch many advertise on the YouTube, Google pages, and posts. It is because of Digital marketing Adsense program.

3.      You watch various entertaining videos from social networking sites like Instagram, Facebook. Many companies sharing product explainer videos on Facebook, YouTube. This is called Video Marketing and this is the part of Digital marketing.

4.      While suffering on Instagram, Facebook, you watch many advertisement and campaigns of different companies, all because of Digital marketing.

So, why should students learn Digital marketing?

1.      More job & career option: India had more than 524 million internet user which make it relevant how the internet has been growing in our country. You all have heard about our Prime Minister’s Digital India Campaign. It has the vision to transform India into Digital India. It also an aim is increase growth in area of electronic services and job opportunities.

2.      Get more salary then others: because of its demand, the digital salaries are growing as companies need professionals those can target the right audiences and generate leads and increase sales for them. For this, Companies are ready to give a high package to digital marketers with exclusive bonuses. Apart from job, digital marketing helps you to earn more money from other ways like blogging, freelancing.

3.      You can start your own career: One of the remarkable benefits of Digital Marketing is that you can be your own boss. Also you can start your own company independently and market or promote it by your own.

Today we all are connected through WhatsApp and Facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform. Digital marketing is having a great commercial impact on the business.